An Ideal Customer

Never Attempt To Teach a Pig To Sing; It Wastes Your Time and Annoys the Pig.

This may sound rough, but our product is not for everyone. So don't waste your time with people you know don't need our product at all. When you find out you are not at the right place, thank them for their time politely and move on to the next customer where you can actually help and earn.

How do you know if you are with the right person? By defining your ideal customer.

Who is our ideal customer

Depending on which type of customers are you aiming for, our ideal customer is:

Children

A child from 3 - 18 years, parents want and can get him/her good quality language education.

We do marketing for parents.

Who they are: moms and dads

Age: around 20 - 50 years

Income: earning enough to afford at least the cheapest version of our product. Our product shouldn't take more than 10% of their income.

Education: At least one from parents has a university degree. They understand the value of good education.

Work: They work somewhere where another language is needed - for example in an office, manager level (not factory workers).

Hobbies, Traveling: They travel or have traveled outside their country.

Background, experience: They truly understand the need for speaking a foreign language because they also need it in their lives or know other people who do.

Beliefs, values, attitudes: They believe that the more and earlier the child learns, the better. They are sure that their child will need the language in life. They value good quality services and are ready to pay for them. They want the best future for their children. They want their children to have a better education than their peers. They want to be and have more than average.

Why they buy our product: They are busy enough and do not have time or do not want to drive their child to language centers or language schools 2 times per week. They might not have a language school in their village. They want better quality - they want their children to get the right accent and to learn English from international or native teachers. They like to have control and see the progress and results of their child's education.

What they value in our product: Time flexibility, no time or money lost for traveling to and from classes, flexibility of place, flexibility to have native or international teacher and to change their teacher, possibility to be in international class and to choose a different class, opportunity to attend lower-priced group classes even during light sickness, possibility to view the video recording of skipped classes (no lost classes - no lost money).

Benefits of our product in short: Lessons anywhere, anytime. Teachers from anywhere. Money-effective. International classes. Parents are informed and in control.

What does our product do for our customers? Our lessons empower children to learn a new language in a natural international environment as if the child was abroad - a teacher other students can be from other countries. This way they learn more quickly and more naturally and become confident in using another language even when they do not know all the words and grammar yet. They see the preparation videos first and therefore come prepared and share their knowledge with the teacher and other students. They do this all while saving time and money for traveling and while having the world's teachers available in their homes.

What do our customers need to be convinced to buy this product from us? Our company is of top quality. We are experienced and know how to teach children online. It works for many students all over the world. Teachers are educated and professional. We have ongoing education for our teachers. Materials are beautiful and effective. The website is simple and easy to use. Staff is always available to help and easy to reach. Prices are acceptable. Being an ESITY kids student is a popular status.

Adults

An adult from 18 years up, who wants and can get a good quality language education.

We do marketing for individual adults.

Who they are: all adults in their various stages of life - university students, working people, managers, businessmen, moms during their maternity leave, travelers, professionals, elderly and retired people

Age: 18+

Income: earning enough to afford at least the cheapest version of our product. Our product shouldn't take more than 10% of their income.

Education: They usually have higher education and a university degree. They understand the value of good education. They might need to pass some language certification or tests.

Work: They work somewhere where another language is needed - for example in an office, manager level. They need the language for their work or business. Their customers/bosses/co-workers/suppliers are from other countries. Or they need to prepare for a job interview in another language.

Hobbies, Traveling: They travel or have traveled outside their country. They want to travel in the future. They went or want to go abroad to study, work, travel or live. They already need the language or will need it in the near future.

Background, experience: They truly understand the need for speaking a foreign language because they need it in their lives or know other people who do.

Beliefs, values, attitudes: They believe that the more a person learns, the better. They need that language in their lives. They value good quality services and are ready to pay for them. They want the best future for themselves. They want to feel knowledgable and confident in another language so they will achieve more in their work, business or school. They want to be and have more than average.

Why they buy our product: They are busy enough and do not have time or do not want to drive to language centers or language schools. They might not want to have a stranger coming to their house for teaching, preparing him coffee, etc. They might not have a language school in their village. They want better quality - they want to get the right accent and to learn English from international or native teachers. They like to have control and see their progress and the results of their education.

What they value in our product: Time flexibility, no time or money lost for traveling to and from classes, flexibility of place, flexibility to have more teachers to choose from, even a native or international teacher and to change their teacher, possibility to be in international class and to choose a different class, opportunity to attend lower-priced group classes even during light sickness, possibility to view the video recording of skipped classes (no lost classes - no lost money).

Benefits of our product in short: Lessons anywhere, anytime. Teachers from anywhere. Money-effective. International classes. Students are informed and in control.

What does our product do for our customers? Our lessons empower people to learn a new language in a natural international environment as if the student was abroad - a teacher or even other students can be from other countries. This way they learn more quickly and more naturally and become confident in using another language even when they do not know all the words and grammar yet. They can do the preparation first and therefore come prepared and share their knowledge with the teacher and other students. They do this all while saving time and money for traveling and while having the world's teachers available in their homes.

What do our customers need to be convinced to buy this product from us? Our company is of top quality. We are experienced and know how to teach online. It works for many students all over the world. Teachers are educated and professional. We have ongoing education for our teachers. The materials are nice and effective. The website is simple and easy to use. Our staff is always available to help and easy to reach. Prices are acceptable. Being an ESITY student is a popular status.

Companies

They believe that learning the language will improve their image and profits. They might not have many options for on-site teachers. Their staff may also work from home or "in the field", not inside one building. So it is much easier for them to meet online. They value their employees and want to offer them self-improvement opportunities. They want their employees to learn and grow.

Who they are: Companies, business owners, managers who are decision-makers in the field of language learning

How big: all types, big and small

Income: successful, profitable

Connections: companies who have employees from different countries, business partners or customers from other countries

Possible sectors: international companies, hospitality services (hotels, restaurants, etc.), tourism services (instructors, tour guides, estate agents, etc.), online businesses, IT, diplomacy, consultancy, finance... could be any sector

Needs: The company needs its staff to speak English (or another language) on a conversational or fluent level. They need to improve communication within their organization, with customers or business partners. They need to offer their employees options to grow and learn.

Beliefs, values, attitudes: They believe that the more and earlier the employees learn, the better. They are sure that their employees need language skills. They value good quality services and are ready to pay for them. They believe that language proficiency will improve communication, the good image, and the profitability of the company. They want their employees to have better language skills then their competition. They want to be and have more than average.

Why they buy our product: They want to have language lessons at their company premises and might not have the opportunity to let other people in. They might have employees working from home or in the field and online meetings suit them best. They might not have a good language school in their surroundings. They want better quality - they want international or native teachers so the employees learn to understand the accent they need to use. They like to have control and see the progress and results of their invested money.

What they value in our product: Time flexibility, no time or money lost for traveling to and from classes, flexibility of place, flexibility to have native or international teacher and to change their teacher, possibility to be in international class and to choose different class, opportunity to attend lower-priced group classes even during light sickness, possibility to view the video recording of classes to check their quality.

Benefits of our product in short: Language lessons anywhere, anytime. Teachers from anywhere. Money-effective. International classes. Managers are informed and in control.

What does our product do for our customers? Our lessons empower employees to learn a new language in a natural international environment as if they were abroad - other students and teachers can be from other countries. This way they learn more quickly and more naturally and become confident in using another language even when they do not know all the words and grammar yet. They can see the preparation materials first and therefore come prepared and share their knowledge with the teacher and other students. They do this all while saving time and money for traveling and while having the world's best teachers available at their fingertips.